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E2. Why was ‘Take Back Control’ such a powerful slogan?

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When Britain headed to the polls in 2016 to vote on our continued membership of the European Union, many were shocked that the Leave vote won.  For some, the vote represents an underlying xenophobia, others suggest the electorate just wanted to give the political class a good kicking.  But maybe there’s something more revealing in the power of three simple words and what they say about people’s sense of personal agency.  theQUEST!ON talks with social psychologist Matt Day and asks: Why was ‘Take Back Control’ such a powerful slogan?

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